Technological Innovation
Model Memes Office
A mix of agency, consultancy and academic project aimed at social media monitoring and the training of professionals for the universe of internet memes.
A mix of agency, consultancy and academic project aimed at social media monitoring and the training of professionals for the universe of internet memes.
The Model Memes Office is a mix of agency and consultancy, academic project and startup. Its main goal is to develop a research and training space aimed at deepening the methodologies related to the collection and analysis of internet memes. The Model Office is oriented toward implementing an environment for social media monitoring, traffic analysis and moderation of virtual communities, and occasional intelligence actions, working specifically in contexts of abundant production of user-generated content.
SUMMARY In its portfolio of actions for inter-institutional partners, the Model Office offers research and consulting; training of communication, education and marketing professionals for strategies related to the universe of memes; and collection planning, exhibition scripts and curatorship of exhibitions on internet popular culture. The project emerges as an outgrowth of actions of the Big Data Office (2nd phase, 2014-2015) and of #MUSEUdeMEMES. Among the clients served, the portfolio includes the Wikimedia Foundation, the NGO Ação Educativa, the carnival block Cordão do Boi Tolo, the Rio de Janeiro State Department of Education (SEEDUC-RJ) and Rede Globo.